Hello everyone, welcome to kuaby’s monthly report for April 2017.
I am super excited to share with you what happened last month as well as my plans for this month.
The flow I was in during the month of April was simply amazing, and I wish it will continue throughout the month ahead.
Without any further delay, let’s have a look at the things that took place in April 2017.
- 1 What Happened in April?
- 2 Upcoming Highlights for May
- 3 Profit and Loss Statement
- 4 Traffic Update
- 5 Revenue per 1,000 Impressions (RPM)
- 6 Community Update
- 7 Efforts Add Up, so Keep Going
What Happened in April?
I enjoyed April in general. Refocusing my efforts on content production, and making sure I always prioritize content when I have limited time paid off.
At the same time, I am also experimenting a lot with how I am documenting my journey to grow kuaby. I learned a lot, and I had a ton of fun along the process too.
Visiting a New Attraction Almost Every Week
The momentum I am having with content production is astonishing, and I am enjoying it a lot as I get to visit a new attraction almost every weekend.
Next month, I will be sniffing out some of the less popular attractions in Kuala Lumpur to write about them, so stay tuned.
Experimenting with How I Document My Journey
Last month, I was going live on Facebook every day to give an update on the things I did for kuaby.
After a while, I stopped because I no longer enjoy the preparation work. Not only that it made my evening more rushed, it affected my daily routine as well. I had to finish my dinner faster, I had no room to fit in ad-hoc errands, and I needed to go to bed later. As a result, I was waking up late and had to skip my morning routine in the process.
I then switched to a daily vlog format. In these vlogs, I limited myself to talk about the things I did for kuaby in less than 1 minute. The cool thing about these short videos is that I get to upload them beyond Facebook to social networks like Instagram, Twitter, and YouTube. Here’s an example:
The experiment didn’t last long. The amount of time it takes to shoot a video that is less than 1 minute, have it edited and uploading it across all the social networks take too long. Also, not many people watch them because I wasn’t giving people any value. I was merely updating MY progress on MY kuaby. There’s nothing in it for people watching the videos.
Along the way, however, I learned a lot about iMovie and what’s possible with video. I am sure this knowledge that I gathered will come in handy one day.
This month, I want to experiment with something new, again.
Instead of giving my daily updates using video, I will revert back to images. Sounds familiar? Well, I was doing it before. This time, though, there will be a big difference from what I used to do. Instead of coming up with a nicely-formatted image template using Canva, my future daily updates will just have a photo of me working, together with details about the work I did for the day in the text section.
I will share an example of this, and how the whole thing goes in my next monthly report.
Upcoming Highlights for May
Many things will stay the same in May. I want to maintain my momentum of publishing more attraction guides to kuaby while I work on the travel guide for Kuala Lumpur.
Drafting My First Ever Digital Product
I have covered almost all of Kuala Lumpur’s most popular attractions on kuaby. With these guides, I am going to kickstart the drafting process of my first digital product.
I did a solo brainstorm and discussed with my girlfriend how the product, which is a travel guide about Kuala Lumpur in a PDF format, should look like. Here are some of the key features that I will work towards:
- It will come in different files for different sections of the guide, so people can download or print the parts they need.
- It will offer suggested itineraries.
- It will be mobile-friendly (bigger texts), and most sections will be in bullet points.
- It will have as little images and color as possible.
- It may contain affiliate links to various hotel booking sites or online travel agents.
Also, I will probably be using Google Docs and Google Drawings to produce the ebook.
I can’t wait to kickstart this project. If you have experience creating a digital product, I’d love to have your tips and advice, so please reach out.
Documenting My Journey in Mandarin
As you are reading this, I am already in the process of spicing up my experiment to document my journey of growing kuaby.
I launched a new Facebook page last week because I want to leverage features that Facebook offers for pages but not personal profiles. To take that further, my updates on the page, as well as on Instagram, will be in Mandarin. This is huge for me personally because none of the online projects I initiated before was in Mandarin.
One big reason why I am doing this is to embrace my strength when it comes to spoken languages. I speak Mandarin from young, and English is just my second language.
It’s not going to be smooth-sailing though. I learned everything about starting websites, marketing and business in English. Also, 99% of the content I consume day-to-day are in English. It will definitely take some time for me to adapt, and I will have to translate some of the jargons in my head as I am talking about them.
Anyway, challenge accepted!
I am keen to see how Mandarin can carry my personal brand forward. I know for sure that this will be an incredible experience for me as I venture deeper into the Mandarin-speaking part of the Internet world.
Profit and Loss Statement
kuaby made a loss of $75.54 in April.
kuaby generated $12.93 in April, an increase of 49% from March. All of it comes from Google AdSense.
- Google AdSense: $12.93 (+49%)
TOTAL REVENUE: $12.93 (+49%)
It is very exciting to see such a huge jump in revenue, but as I mentioned before, the future of kuaby’s monetization won’t be Google AdSense. Aside from the digital product that I am publishing, I am also actively looking for other opportunities to monetize kuaby.
Here are the expenditures of the site in April:
- Digital Ocean: $12.00
- Adobe Creative Cloud: $9.99
- Grammarly: $6.25
- Google Apps: $5.00
- ActiveCampaign: $9.00
- Developer (my brother): $46.23
TOTAL EXPENSES: $88.47 (+1%)
Last month, 5,440 unique visitors came to kuaby. This represents a 13% increase from March.
Here are the top traffic sources for kuaby in April:
The biggest increase comes from google / organic, which is not surprising since my only focus at the moment is to produce more content and attract backlinks.
These are the most visited content on the site:
Click on the links below if you want to check out the top 5 travel guides:
- KL Sentral
- KTM ETS Train in Malaysia: The Ultimate Guide
- Sungai Chiling Fish Sanctuary
- KLCC – Bukit Bintang Pedestrian Walkway
- KL Bird Park
Revenue per 1,000 Impressions (RPM)
Revenue per 1,000 Pageviews or RPM is a metric to measure a website’s efficiency in monetizing its page views.
kuaby’s RPM for April is $1.57, up by 28% month-on-month.
I do not know what the industry average is for this metric, and it is also not a metric that I am focusing on right now. Please share your RPM of your site with me if you are tracking this metric.
- Email Subscribers: 58 (+4%)
I removed all social media channels from this section because I am not actively growing them.
Efforts Add Up, so Keep Going
That’s a wrap for my April 2017 monthly report!
One question that keeps coming up for me in April is this:
I am trying so many things and always switching directions! Am I making progress?
The answer that I gave myself was ‘yes’! 100% YES! Every new thing I try is decided with the benefit of either kuaby or my own personal brand in mind, so of course, I am making progress. Even if an experiment fails, I will still learn my lesson and quickly move on.
The beauty of a side hustle is also its ability to let us test whatever we want without the need to get buy-ins from another person as well as the fear of failure, which may have repercussions on another person’s work, right? So why not leverage this advantage to the max?
I will keep trying and change directions for the better, and I hope you will with your side hustle too…
Until my next monthly report, answer this question for me: