kuaby in April 2018

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It’s time for another monthly report!

Is this your first encounter with a report like this? Let me explain what it is about.

Since August 2016, these monthly reports is an avenue for me to document how this site is performing in terms of site traffic, revenue, expenses and profitability.

Apart from these, I am also putting down major events that happened while I am trying to grow the website.

You will find these monthly reports interesting if you are a fellow side hustler, an online business owner, travel blogger or aspiring entrepreneur. They will give you a glimpse of how things are when you are trying to start and grow a business on the side, from scratch.

Interested to keep track of kuaby’s progress and keep me accountable? Click here to get notified by email when the next monthly report is out.

What Happened in April?

Just like February and March, April went by really slowly too.

However, I made a point to focus on completing at least a couple of drafts that were pending for a long time.

On top of that, I was updating both Luggage Sales in Malaysia and Camera Promotions in Malaysia regularly. Both these pages are my money posts, or blog posts that brought me the most revenue.

I still don’t have a plan for alternative source of revenue to replace the money that was coming from Trivago’s affiliate program.

There were a few ideas, but nothing is solid at the moment. Stay tuned to find out if I have this figured out next month.

Content Production Update

In April, I completed a couple of travel guides that were in progress for the longest time.

I am very happy about this, and I hope the momentum will continue.

Work in Progress:
* Bunkers del Carmel
* Chiang Kai-shek Memorial Hall
* Luxury Hotels in Kuala Lumpur
* [Guest Post] Must-Try Foods in Kuala Lumpur
* [Guest Post] Digital Marketers, The One Thing You Need to Stand Out Today

Completed:
* Beitou Thermal Valley / Death Valley
* Monthly Report for March 2018
* Shilin Night Market

Dropped:
* Cuti-Cuti Malaysia Promotion

Profit and Loss Statement

In April, kuaby made a profit of $x.xx.

I am very delighted about this achievement because this profit is the biggest that kuaby has generated since I started the site.

Revenue

kuaby’s total revenue for April stood at $xx.xx, which is a xx% month-on-month increase.

Here is the breakdown of the revenue by source:

Agoda Affiliate Program: $xx.xx (+xx%)
Booking.com Affiliate Program: $xx.xx (+xx%)
Google AdSense: $xx.xx (-x%)
HotelsCombined Affiliate Program: $x.xx (-x%)
Involve Asia Affiliate Network: $xx.xx (+x%)
Trivago Affiliate Program: $- (-100%)

TOTAL REVENUE: $xx.xx (+x%)

How much will the revenue be in May? Click here to get notified by email when the next monthly report is out.

Expenses

* ActiveCampaign: $9.00
* Adobe Creative Cloud: $9.99
* Developer: $xx.xx
* Digital Ocean: $12.00
* Google Apps: $5.00
* KeyCDN: $x.xx (-x%)

TOTAL EXPENSES: $xx.xx

Traffic Update

In April, kuaby brought in xx,xxx unique visitors, which a xx% decrease as compared to the month of March.

The screenshot below displays kuaby’s top traffic sources for the month of April.

Refer to the screenshot below for the most visited content pieces.

Interested to check out the top 5 content pieces? These are the links to them:

KTM ETS Train in Malaysia: The Ultimate Guide
Luggage Sale Malaysia 2018
Sungai Chiling Waterfall Travel Guide
KLCC to Bukit Bintang Pedestrian Walkway Travel Guide
KL Sentral Travel Guide

Revenue per 1,000 Impressions (RPM)

Revenue per 1,000 page views or RPM is a metric to measure a website’s efficiency in monetizing its page views.

kuaby’s RPM for March is $x.xx, up by x% month-on-month.

I don’t know what the industry average is for this metric, and it is also not a metric that I am focusing on right now. Please share your RPM of your site with me if you are tracking this metric.

Community Update

* Email Subscribers: xxx (+x%)
* Pinterest: xx (+x%)

Where are You at with Your Side Hustle?

If you are reading this, I want to connect with you, and get to know you better.

Are you a side hustler, a blogger, or a niche site builder? How did your project do for the month of April? What are the things you are planning to do in the coming months to grow it even more?

Let me know in the comment section below.

Don’t miss the next monthly report. Click here to get notified by email when it is out.

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