Welcome to kuaby’s monthly report for February 2018!
For those who are reading this for the first time, I publish these monthly reports since August 2016 to document my progress of growing this very travel site that you are reading.
This report is going to be short because just like January, I didn’t do much.
Without any further ado, let’s jump into what happened in February and the numbers.
What Happened in February?
Nothing else was done except for the monthly report for January 2018 that was completed in late February.
I was trying to come up with an ideal daily routine because I needed to fit working out and eating well into my life.
Nowadays, I work out at the gym twice a week, and it is becoming a habit. Even though there is still room for improvement (I still crave for noodles), I am definitely eating healthier than I was a few months ago.
The next step is to find ways to get my productivity levels up again.
As I am writing this, I am starting to edit my daily videos consistently. It will take a while for me to edit on a daily basis again, but things are looking pretty good.
Dwelling on this productivity slump won’t do me good, so let’s look ahead to the next month. I’m excited.
Content Production Update
In February, I didn’t start working on any new content pieces.
Work in Progress:
- Chiang Kai-shek Memorial Hall
- Cuti-Cuti Malaysia Promotion
- Luxury Hotels in Kuala Lumpur
- Shilin Night Market
- [Guest Post] Must-Try Foods in Kuala Lumpur
- [Guest Post] Digital Marketers, The One Thing You Need to Stand Out Today
Profit and Loss Statement
kuaby made a loss of $34.86 in February.
kuaby’s revenue stood at $56.12 in February. This number reflects a 42% month-on-month decrease from January.
You can find the breakdown of revenue by sources below:
- Agoda Affiliate Program: $1.07
- Booking.com Affiliate Program: $10.07 (+85%)
- Google AdSense: $19.78 (+9%)
- HotelsCombined Affiliate Program: $2.91 (-49%)
- Involve Asia Affiliate Network: $9.76 (-68%)
- Trivago Affiliate Program: $12.53 (-66%)
TOTAL REVENUE: $56.12 (-42%)
- ActiveCampaign: $9.00
- Adobe Creative Cloud: $9.99
- Developer: $51.09
- Digital Ocean: $12.00
- Google Apps: $5.00
- KeyCDN: $3.90
TOTAL EXPENSES: $90.98
In February, kuaby attracted a total of 10,537 unique visitors, which is a 1% month-on-month increase, and a 166% year-on-year increase.
The screenshot below showcases the top traffic sources of kuaby in February.
You can find the list of the most visited content on kuaby in February in the screenshot below.
Here are the links to the Top 5 if you want to read them:
- KTM ETS Train in Malaysia: The Ultimate Guide
- Sungai Chiling Waterfall Travel Guide
- Luggage Sale Malaysia 2018
- KLCC to Bukit Bintang Pedestrian Walkway Travel Guide
- KL Sentral Travel Guide
Revenue per 1,000 Impressions (RPM)
Revenue per 1,000 page views or RPM is a metric to measure a website’s efficiency in monetizing its page views.
kuaby’s RPM for February is $3.91, down by 41% month-on-month.
I don’t know what the industry average is for this metric, and it is also not a metric that I am focusing on right now. Please share your RPM of your site with me if you are tracking this metric.
- Email Subscribers: 148 (+6%)
- Pinterest: 86
Let’s Start Hustling Again
My productivity for both January and February are terrible, but I know the best thing to do now is to look forward and start taking actions again, no matter how small they will be.
I’m gonna go back to the grind and start hustling. See you at the next monthly report.